Hybrid pop-up in NY

Upcoming fashion designers are collaborating with architects to create the ultimate retail experience! Stores are popping up in New York every three weeks to unveil these unique shopping environments.

Each pop-up store features exclusive designer items that are carefully placed throughout a sea of art. It is easy to see that this store (pictured above) is nothing short of spectacular. The raw material placement, use of props, and the overall setting add a little something extra to the brand image and make it memorable.

What a shame it must be to tear down these temporary locations after just a few short weeks.

Who is responsible for this madness?

A non-profit organization based in New York City called BOFFO encourages artists, designers, communities and media to come together to create something magical. They are always looking for new projects and are definitely contributing to the world of retail.

Via retailprophet.com

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