Conde Nast’s Glamour has brought a shoppable wall to New York, stocked with virtual images of a variety of different beauty products from some of the magazine’s advertising partners. The Apothecary wall lets consumers scan 2D barcodes with a smartphone app to make a purchase and have the actual items delivered to them.
The shoppable wall, which has been set up near the Standard Hotel in Manhattan’s Meatpacking District, features beauty products from C.O. Bigelow, Elizabeth Arden, Unilever, Versace, John Frieda, Clearasil and Johnson & Johnson. Consumers who browse the wall and see something they’d like to buy can scan the item’s barcode with an app. SpyderLynck’s SnapTags technology has been used for the 2D barcodes that let anyone “shoot and shop” to quickly and easily make a purchase and then have their item shipped directly to them.