The belgian interior brand Flamant opens a pop-up store in Brussels Avenue Louise. It’s an innovative approach of the retailer after restructuring last year.
The main purpose of the store is to work on the notority of the brand with the general public. Flamant wants to expand their target groups and aim on the higher and middle segment of the market.
Pop-up shops usualy open for just a few days, weeks or months. The Flamant pop-up store however will be open for a year. They will evaluate the location after that period and if succesfull, the store will remain.