Audi Opens Digital Car Showroom in London

Audi is leveraging digital technology in place of actual cars with the debut of their first Audi City showroom in London. Located adjacent to Piccadilly Circus, the showroom represents how Audi is solving the small space challenge of presenting a complete product line in an urban environment storefront.

Thanks to new media technology, visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space.

via PSFK

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