HP is screaming for attention on the Leidseplein in Amsterdam. In fornt of the new Apple store they opened a small pop-up store in a tram stopping place.
The Leidseplein in Amsterdam is the battle scene between HP and Apple for the moment. Last Wednesday HP openend the smalest store in The Netherlands in a tram stopping station. The shop closed on 14/8.
With the stunt, HP wants to create extra buzz around the Envy 14 laptop and is trying to convince Apple clients to switch to HP.