HP Pop-up store in tram stopping place next to the Apple store

HP is screaming for attention on the Leidseplein in Amsterdam. In fornt of the new Apple store they opened a small pop-up store in a tram stopping place.

The Leidseplein in Amsterdam is the battle scene between HP and Apple for the moment.  Last Wednesday HP openend the smalest store in The Netherlands in a tram stopping station.  The shop closed on 14/8.

With the stunt, HP wants to create extra buzz around the Envy 14 laptop and is trying to convince Apple clients to switch to HP.


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