Mini M Grocery Shop, Toulouse University, France

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The work of Paris-based Matali Crasset always makes us smile. Her ability to take something basic and make it appear fun and fresh is unparalleled. More remarkable is her ability to do this while avoiding the gummy-colored slide that so easily leads to overly cute, fake and just plain childish.

Mini M grocery is a neighborhood grocery store at the Toulouse University where the student services organization is working to improving the options and accessibility of various food service alternatives from eat-in and take-out to grocery stores.

This colorful market is designed to stand out from the concrete buildings that surround it. Its overall feel is positive and fun; it is a market-stall-like casual shop, clearly different from the typical, boring convenience stores and corner stores elsewhere in the city.

Crasset worked on this project with graphic designers from Praline and branding specialists of Terres Nuages– Tuija Seipell

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