Retailers want to have lots of fans and followers on social media. But recent benchmarks show that their is no correlation between the number of fans and the buzz brands receive. Furthermore: who wants fans and followers? You need clients!
Pop-up business is an ideal tool to create buzz. Studies show that original concepts are talked about. Consumers share your concept via social media, talk about it in real life and lots of free press will be generated.
If people talk about your pop-up store, chanches raise that many others will visit your temporary store. And that is were conversion begins. Pop-up as a strategy. We will be glad to help!