Frame Store shows what good design can do

 

Frame Store interior Amsterdam

The frame store amsterdam


The new 
Frame Store,  born of a collaboration between the Foam Photography Museum and the publishers of Dutch interior design magazine Frame, is a six-month-long pop-up in Amsterdam’s Felix Meritis building, a grand, 18th-century historical center for art and culture.  The store is showcasing design objects, fashion, and food that typically fill the magazine’s pages. Definitely the most beautiful store in Amsterdam for the coming months.

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