Porsche opened a pop-up store in New York: The Sound of Porsche. The inside is a music store, with bins of vinyl and listening stations. It allows Porsche to connect with new people in new ways. By choosing a ‘record’ in the store, people can learn and experience Porsche through telling videos.
Whit this pop-up, Porsche want to teach a younger and different group about Porsche. It is not about selling, but to make fans and future buyers. For some people, a dealer showroom can be intimidating. A pop-up is easier to enter.
The pop-up also presents the Porsche Design watches and sunglasses.
Open Sept. 16 through Oct. 5, from 10 a.m. to 6 p.m.