Last this summer, Casio G-Shock was on the road, in a pop up trailer shop to support its retail partners. The temporary shopping container featured interactive content, special products and promotions.
The brand uses pop-ups as an integral part of their premium development strategy. A pop up space allows them to tell the full G-Shock brand story in a way that simply isn’t possible in a traditional retail environment. They’ve enjoyed huge success with department store pop ups to date, and the trailer was born out of a desire to support our traditional jewellers in a similar way. They are already looking forward to similar pop-up’s in 2015.