Amazon.com will open an actual store in New York City just ahead of this year’s holiday shopping season, the Wall Street Journal reports. The brick-and-mortar location will be the first in the online retailer’s 20 years in business.
The space will essentially be a mini-warehouse with scaled down products for same-day delivery within New York.
A physical store will help to market the Amazon brand. “Same-day delivery, ordering online and picking up in store are ideas that are really catching on. Amazon needs to be at the center of that,” said Matt Nemer, an analyst with Wells Fargo.