Chanel Gym Pops Up at Bergdorf Goodman

The French fashion house Chanel is raking up action and energy in New York City by launching a gym-themed pop-up shop on the fifth floor of the Fifth Avenue luxury store Bergdorf Goodman. The Chanel on 5F gymnasium style installation has been designed by Chanel’s in-house team.

Chanel_5f_bergdorf_goodman_1

They used gray lockers, chain-link fences, benches and weights to create a gym atmosphere. The ‘sports club’ is offering Chanel’s ready-to-wear, bags, costume jewelry, sunglasses as well as sneakers. With this pop-up, the brand serves its fans in a complete new setup. To reinforce the pop-up, Bergdorf Goodman gave permission to Chanel to dominate its windows. The first time they allowed this to one brand.

The Fall/Winter 2014/15 collection will be exclusively available on 5F until 19th October.

 

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