Carlsberg pop-up pub at Wembley

‘The best football pub in the world’. Carlsberg opened his pop-up pub near Wembley Stadium, before the England versus San Marino Euro qualifier game.

The Marketing Store identified three challenges associated with pubs and vowed to rectify them – queuing for beer, not being able to view the entertainment from certain areas of the pub and a lack of entertainment itself. From this, the pub has been designed to include a central bar with a consistently-stocked, 360-degree conveyer belt, easy access to Carlsberg either by tap, tray service and garden fridge and a number of gaming options.

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