Clinique engages and informs via pop-up store

Clinique pop-up shop
Ever wondered what it’s like to experience a day in the life of your skin? Well that’s what Clinique are offering customers at their first ever pop-up store in Covent Garden London.

A  cool concept, the ‘great skin lab’ uses interactive experiences and personalised skin consultations to uncover the stresses and strains you put your face through 24/7. From what your cleansing routine consists of to how much time you spend outside absorbing those pigment-producing UV rays, there’s no escaping the diagnosis of the digital experience pods.

A nice case on how you are able to tell much more about your brand through pop-up’s than via classic advertising.

via www.look.co.uk

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