Internet’s fashion e-commerce marketplace ZALORA showed everyone in Singapore how a pop-up store should be like. Despite all of their effort, shoppers were disappointed and excepted even more. Learnings: pop-up stores have to surprise with a big PLUS.
The ZALORA pop-up in a nutshell: Samsung Galaxy tablets positioned near every rack, showcasing clothes adorned by models and computers with barcode scanners for those who would like to purchase immediately. Furthermore, it was located in one of the most expensive parts of town – ION Orchard Singapore.
But to call it a “digital interactive pop-up store” and have only all that to boast was a tad disappointing.
People expected more from an online brand like ZALORA. What about mirrors that can detect clothing and take your photograph, a loyalty point system where you can scan barcodes with just a mobile phone and win rewards, or even an indoor GPS system that knows exactly where you are in the store?
Who will do better?