CAT Shoe pop-up to help the local resellers

Cat Footwear’s pop-up store in New York City was only around just for a week, but it drew 750,000 visitors.

The 800-square-foot store filled with the autumn/winter 2014 collection was intended to promote the brand’s New York-based retailers such as Shoe Parlor, Limelight Shops and Zacky’s.

CAT Wolverine Group Shoe pop-up store

Cat Footwear has a strong following in New York City, said Kelly Ballou, the brand’s market director.

“Our goal with this pop up was to drive long-term brand heat and introduce new consumers to the brand,” Ballou said. “We think pop-up shops have a lasting impact on sell-thru for our New York based retailers.”




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