eBay Australia has deviated from its traditonal online model. From December 4th till December 7th, they opened four ‘eBay Shoppable Windows’, interactive window displays for the 2014 Australian Holiday Season.
Viewers enjoyed the products in each display, browsed product details on a 46-inch installed screen, and purchased items directly via mobile phones. Actors in each window display interacted with products, helping the consumer to imagine these products at home.
The campaing was a response to an internal holiday shopping report, which indicated that 65% of Aussies associate the holiday shopping season with physical cues such as Christmas music and decorations, and 37% get their gift inspirations directly from display windows. With both sensory details (including a snow machine and carol playlist) and mobile capabilities, eBay designed its windows to blend sensory shopping influence with online convenience.