Initially, the pop-up Magnum Experience stores were opened only to create brand awareness. But the success is so big, they also create an enormous sales-figure. The last Magnum pop-up in Rosebank was such a success, people stand in line for more than 2 hours for the 3 minute ‘Make my Magnum-experience’. The most successful day was December 16, on which 1200 personalized ice creams were sold.
The next stop for the Magnum Experience pop-up will be Cape Town.