Biscuit brand McVitie’s opened a pop-up café in London in which customers can pay for food with a hug. With this pop-up experience, the brand supported their TV advertising, which featured puppies and kittens crawling out of biscuit packets.
The McVitie’s Cuddle Cafe was a two day pop up where people went and got all snuggly with tea and biscuits in exchange for a cuddle. That’s right, no money needed, not even social media payment, just a good old fashioned cuddle. There were some prize to win too. Only open for 2 days.The #Sweeet was used for buzz creation.