H&M unveils Conscious Capsule pop-up

HM-Conscious-LoungeHM-Conscious-Lounge_Pop-Up_FormRoom-11 HM-Conscious-Lounge_Pop-Up_FormRoom-9HM-Conscious-Lounge_Pop-Up_FormRoom-4

The pop-up space at the Oxford Circus (London) flagship store seeks to communicate H&M’s Conscious message to its customers. Visitors realise the steps they are taking to provide more sustainable and environmentally conscious fashion alternatives. The aim is for customers to be able to find out more through media content and interaction in a gallery/exhibition space.