Dutch supermarket chain Albert Heijn launched a special pop-up store with bio products only. Doing so, they want to show the variety of biological products each of their supermarkets offers. They count more than 1200 bio references and that is something to be proud of.
The Amsterdam store is there to communicatie about the freshness of the AH products and to show shoppers they can buy these healthy references in each AH store across the country. A strategic communication choice of Albert Heijn which results in lots of media coverage.