LeSub Heineken pop-up store Paris

The substore, another remarkable pop-up shop of Heineken, has been opened for a month in Paris.  Until 20/12/2015, people can visit the temporary store that launches a new product, a personal beer installation ‘LeSub’.  The store displays the new machine (from Krups) in a variety of colors and also hosts a bar inside.  It’s an attractive store full of light, color and of course beer.