McVitie’s pop-up cuddle café


Biscuit brand McVitie’s opened a pop-up café in London in which customers can pay for food with a hug. With this pop-up experience, the brand supported their TV advertising, which featured puppies and kittens crawling out of biscuit packets.

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The McVitie’s Cuddle Cafe was a two day pop up where people went and got all snuggly with tea and biscuits in exchange for a cuddle. That’s right, no money needed, not even social media payment, just a good old fashioned cuddle. There were some prize to win too. Only open for 2 days.The #Sweeet was used for buzz creation.

The success of the Magnum pop-up stores

Initially, the pop-up Magnum Experience stores were opened only to create brand awareness. But the success is so big, they also create an enormous sales-figure. The last Magnum pop-up in Rosebank was such a success, people stand in line for more than 2 hours for the 3 minute ‘Make my Magnum-experience’. The most successful day was December 16, on which 1200 personalized ice creams were sold.

The next stop for the Magnum Experience pop-up will be Cape Town.

Airbnb popped up at Galeries Lafayette

Only six people were allowed into the Galeries Lafayette in Paris to stay overnight in the shopping centre before its sale started on 7 January.

Guests will sleep underneath the venue's dome structure
The guests were sleeping underneath the venue’s dome structure

They got a tour of the department store, tailored advice from personal shoppers, a €200 voucher, a dinner and were the first  to take a look at the store’s sales items. In the morning, a typical French Breakfast was served.

Pop-up eBay: 24-Hour Christmas Windows

eBay Australia has deviated from its traditonal online model. From December 4th till December 7th, they opened four ‘eBay Shoppable Windows’, interactive window displays for the 2014 Australian Holiday Season.

Viewers enjoyed the products in each display, browsed product details on a 46-inch installed screen, and purchased items directly via mobile phones. Actors in each window display interacted with products, helping the consumer to imagine these products at home.



The campaing was a response to an internal holiday shopping report, which indicated that 65% of Aussies associate the holiday shopping season with physical cues such as Christmas music and decorations, and 37% get their gift inspirations directly from display windows. With both sensory details (including a snow machine and carol playlist) and mobile capabilities, eBay designed its windows to blend sensory shopping influence with online convenience.


Pop-up hotel will be delivered to guests’ chosen location

Scandic To Go is delivering a pop-up hotel room to any location picked by the customer. This to personalize their service.


Instead of picking a location and then trying to find a hotel nearby, the service lets guests select the exact location of their hotel room. The Nordic hospitality chain has built a special 18m2 mobile hotel room complete with two beds, bathroom and a terrace area for enjoying the sights of their chosen destination. Guests can enjoy free wifi, the usual fresh towels and complimentary toiletries, as well as an included breakfast each morning.So far, the pop-up hotel has been placed in central Stockholm, on a beach in Southern Sweden and by a lake in Finland.

The service costs SKR 2500 per night and enables guests to experience a truly unique holiday.

Sony’s Underwater Pop-Up Store

sony under

It’s probably not the most convenient store to get to, but it is a great marketing experience for Sony.

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Airbnb pops up in a… plane

Airbnb & KLM: a perfect match to set up a pop-up hotel. A KLM jet liner serves as a unique pop-up accommodation to book an overnight at Schiphol.

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The pop-up contains a play area for children, two kitchens, a luxurious bedroom, 8 bathrooms to choose from, a private library and a private cinema. With this set up Airbnb shows their offer of unique travel experiences. A room can be booked from 28 till 30 November.



Psychological help in a pop-up bubble

Talkspace, an Israeli start-up,  popped up with large transparent bubbles last week on New York’s Fifth Avenue to offer free online psychological treatment to pedestrians. Passersby can enter a fake living room inside an inflated dome and chat online with a psychologist for free.

The aim is to raise awareness of the availability of mental health services over the internet. People find it easier to get an anonymous treatment, by using a touchscreen at home. ‘Talking with a professional over the internet is a great way to get help and to overcome mental difficulties’, according to the founders Oren and Roni Frank.

The English-speaking service is used across the United States, but includes clients from countries as diverse as Israel, Turkey, and Iran.

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‘L’Appartement’, the latest Louis Vuitton pop-up

The luxury brand Louis Vuitton asked to a Hong Kong designer, André Fu, to create a home for the brand to showcase art from LV’s collections, vintage and the latest pieces form the brand’s maison. The apartment, 3,500 sq ft, features a boudoir, a living room, a study and a separate dining room. In the kitchen, a Michelin-starred chef prepares dinners for invite-only guests.

L’appartement is a total emotional experience. With this pop-up LV also wants to introduce itself to the Far East.


louis vuitton apartment 5.jpg

Louis vuitton apartment 1.jpg


Carlsberg pop-up pub at Wembley

‘The best football pub in the world’. Carlsberg opened his pop-up pub near Wembley Stadium, before the England versus San Marino Euro qualifier game.

The Marketing Store identified three challenges associated with pubs and vowed to rectify them – queuing for beer, not being able to view the entertainment from certain areas of the pub and a lack of entertainment itself. From this, the pub has been designed to include a central bar with a consistently-stocked, 360-degree conveyer belt, easy access to Carlsberg either by tap, tray service and garden fridge and a number of gaming options.

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