The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores. (via psfk.com)
Nice opinion in Across-magazine this month. Reinard Winiwarter gives his view on pop-up stores and their possibilities. We like!
“Get your cup holders and plastic forks ready because in three weeks, The Avant/Garde Diaries will bring its curated event series to London with a food- and car-centric extravaganza. The whimsical and charmingly weird British food artists Sam Bompas and Harry Parr, also known as Bompass & Parr, were asked to curate the festivities. The temporary drive-thru restaurant called – drum roll, please – “Mercedes Drive-Thru”!
When – 14th – 16th September
Where – Old Selfridges Hotel, Edwards Mews, London, W1U 1QZ
A brand new pop-up cafe is opening in Soho London today, just days after the organisers got access to the premises. It will be open as a cafe during the day, and also host six evening supper clubs in August.
Audi is leveraging digital technology in place of actual cars with the debut of their first Audi City showroom in London. Located adjacent to Piccadilly Circus, the showroom represents how Audi is solving the small space challenge of presenting a complete product line in an urban environment storefront.
Thanks to new media technology, visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space.