Interactive window in vacant stores

Pop-up Window shop

The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores. (via psfk.com)

Mercedes-Benz pops up in London

This three day dining event sounds incredible:  A drive thru restaurant at the Old Selfridges Hotel where you sit in a Mercedes-Benz A-Class.

“Get your cup holders and plastic forks ready because in three weeks, The Avant/Garde Diaries will bring its curated event series to London with a food- and car-centric extravaganza. The whimsical and charmingly weird British food artists Sam Bompas and Harry Parr, also known as Bompass & Parr, were asked to curate the festivities. The temporary drive-thru restaurant called – drum roll, please – “Mercedes Drive-Thru”! 

When – 14th – 16th September
Where – Old Selfridges Hotel, Edwards Mews, London, W1U 1QZ

 Tickets – Available here from 3rd September

Audi Opens Digital Car Showroom in London

Audi is leveraging digital technology in place of actual cars with the debut of their first Audi City showroom in London. Located adjacent to Piccadilly Circus, the showroom represents how Audi is solving the small space challenge of presenting a complete product line in an urban environment storefront.

Thanks to new media technology, visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space.

via PSFK

louis vuitton pops up in mykonos

The luxury brand Louis Vuitton launches a pop-up store in a greek traditional structure on the island.  The resort-inspired store interior simple but obviously luxe, featuring light materials and colours that very much mimick the summer season.  Open until October 2012.

Pop-up club Istanbul

We’re familiar with pop-up stores, but there’s a new hot concept in the short-term usage of space, and it’s something we can all get on board with: the pop-up club.

This club in Istanbul was set up in just six days, and is open since June.