A new brand of eyeglasses, Odette Lunettes is launched trough a pop-up store in Antwerp (May 2015). This strategy is the ideal way to catch the necessary attention for the edgy collection. You can take a first look at the Antwerp Meir from 28 May until June 7.
Via an interactive game on the store window of the Volvo Pop-up store, visitors were teased to come inside. Doing so, the Volvo temporary showroom was a successful element in the communication strategy of the Swedish car brand. Also interested to set up an interactive store window? Feel free to contact us for more info!
‘The best football pub in the world’. Carlsberg opened his pop-up pub near Wembley Stadium, before the England versus San Marino Euro qualifier game.
The Marketing Store identified three challenges associated with pubs and vowed to rectify them – queuing for beer, not being able to view the entertainment from certain areas of the pub and a lack of entertainment itself. From this, the pub has been designed to include a central bar with a consistently-stocked, 360-degree conveyer belt, easy access to Carlsberg either by tap, tray service and garden fridge and a number of gaming options.
The French fashion house Chanel is raking up action and energy in New York City by launching a gym-themed pop-up shop on the fifth floor of the Fifth Avenue luxury store Bergdorf Goodman. The Chanel on 5F gymnasium style installation has been designed by Chanel’s in-house team.
They used gray lockers, chain-link fences, benches and weights to create a gym atmosphere. The ‘sports club’ is offering Chanel’s ready-to-wear, bags, costume jewelry, sunglasses as well as sneakers. With this pop-up, the brand serves its fans in a complete new setup. To reinforce the pop-up, Bergdorf Goodman gave permission to Chanel to dominate its windows. The first time they allowed this to one brand.
The Fall/Winter 2014/15 collection will be exclusively available on 5F until 19th October.
Amazon.com will open an actual store in New York City just ahead of this year’s holiday shopping season, the Wall Street Journal reports. The brick-and-mortar location will be the first in the online retailer’s 20 years in business.
The space will essentially be a mini-warehouse with scaled down products for same-day delivery within New York.
A physical store will help to market the Amazon brand. “Same-day delivery, ordering online and picking up in store are ideas that are really catching on. Amazon needs to be at the center of that,” said Matt Nemer, an analyst with Wells Fargo.
Last this summer, Casio G-Shock was on the road, in a pop up trailer shop to support its retail partners. The temporary shopping container featured interactive content, special products and promotions.
The brand uses pop-ups as an integral part of their premium development strategy. A pop up space allows them to tell the full G-Shock brand story in a way that simply isn’t possible in a traditional retail environment. They’ve enjoyed huge success with department store pop ups to date, and the trailer was born out of a desire to support our traditional jewellers in a similar way. They are already looking forward to similar pop-up’s in 2015.
For three weeks only, the Converse Ticket taxi’s will drive through Amsterdam. People who have the courage to get into a cab, will experience an exclusive trip to a nightclub or concerthall. Nice communication tool of the international brand and a good idea of how you can boost traffic on your pop-up location.
Until the end of September, you can go shopping in the new Denim & Supply Ralph Lauren Pop-Up store in Utrecht (The Netherlands). On 33 square metro, the brand is showing a selection of the new denim premium collection.
They have chosen this specific premises, because of the very authentic look & feel, which suits perfectly with the style of the new collection. Denim & Supply is inspired on the Brooklyn NY art collectives and the authentic and relaxed atmosphere on many music festivals.