Carlsberg pop-up pub at Wembley

‘The best football pub in the world’. Carlsberg opened his pop-up pub near Wembley Stadium, before the England versus San Marino Euro qualifier game.

The Marketing Store identified three challenges associated with pubs and vowed to rectify them – queuing for beer, not being able to view the entertainment from certain areas of the pub and a lack of entertainment itself. From this, the pub has been designed to include a central bar with a consistently-stocked, 360-degree conveyer belt, easy access to Carlsberg either by tap, tray service and garden fridge and a number of gaming options.

Schermafbeelding 2014-10-14 om 10.22.31Schermafbeelding 2014-10-14 om 10.22.59

Chanel Gym Pops Up at Bergdorf Goodman

The French fashion house Chanel is raking up action and energy in New York City by launching a gym-themed pop-up shop on the fifth floor of the Fifth Avenue luxury store Bergdorf Goodman. The Chanel on 5F gymnasium style installation has been designed by Chanel’s in-house team.

Chanel_5f_bergdorf_goodman_1

They used gray lockers, chain-link fences, benches and weights to create a gym atmosphere. The ‘sports club’ is offering Chanel’s ready-to-wear, bags, costume jewelry, sunglasses as well as sneakers. With this pop-up, the brand serves its fans in a complete new setup. To reinforce the pop-up, Bergdorf Goodman gave permission to Chanel to dominate its windows. The first time they allowed this to one brand.

The Fall/Winter 2014/15 collection will be exclusively available on 5F until 19th October.

 

Amazon pop’s up for the first time with brick-and-mortar store in NY

Amazon logo

Amazon.com will open an actual store in New York City just ahead of this year’s holiday shopping season, the Wall Street Journal reports. The brick-and-mortar location will be the first in the online retailer’s 20 years in business.

The space will essentially be a mini-warehouse with scaled down products for same-day delivery within New York.

A physical store will help to market the Amazon brand. “Same-day delivery, ordering online and picking up in store are ideas that are really catching on. Amazon needs to be at the center of that,” said Matt Nemer, an analyst with Wells Fargo.

G-shock uses pop-up as part of their retail strategy

Last this summer, Casio G-Shock was on the road, in a pop up trailer shop to support its retail partners. The temporary shopping container featured interactive content, special products and promotions.

Casio

The brand uses pop-ups as an integral part of their premium development strategy. A pop up space allows them to tell the full G-Shock brand story in a way that simply isn’t possible in a traditional retail environment. They’ve enjoyed huge success with department store pop ups to date, and the trailer was born out of a desire to support our traditional jewellers in a similar way. They are already looking forward to similar pop-up’s in 2015.

Denim & Supply Ralph Lauren pop-up store

Denim-Supply pop-up store

Until the end of September, you can go shopping  in the new Denim & Supply Ralph Lauren Pop-Up store in Utrecht (The Netherlands).   On 33 square metro, the brand is showing a selection of the new denim premium collection.

They have chosen this specific premises, because of the very authentic look & feel, which suits perfectly with the style of the new collection.  Denim & Supply is inspired on the Brooklyn NY art collectives  and the authentic and relaxed atmosphere on many music festivals.