Stella Artois opens father’s day pop-up in Toronto

Stella Artois Gifting shoppe pop-upStella Artois has partnered with Toronto’s hottest men’s boutique, GOTSTYLE, to bring you a two-week pop-up dedicated to the celebration of fathers everywhere. Located at 399 Queen Street West, the Father’s Day gifting shoppe is presenting all the best father’s day gift ideas.

Hello bank! pops up in Antwerp

Mobile banking is the future. But offline experience and a physical presence remain important for financial institutions. With this in mind, Trendwolves came up with something new: a temporary space where people encounter what Hello bank! actually is. One of the projects in the marketing strategy for Hello bank!  Nice work!

The end of the store?

Meanwhile on the internet

Many magazines, websites and books are announcing the end of the store.  Conferences are opened with this theme, however, we are sure the store will never disappear.

But retail is changing. Why are children boutiques open all year?  They mainly sell in spring and at the ‘back to school’-season.   The rest of the year, they have much less sales.  Isn’t it an interesting thought then, to open a pop-up store just in the months you sell the 75% of your annual sales?  Leaving you with a couple of months of spare time to do other things.

A small Belgian children shoe boutique did.  She closed her permanent store in a small city.  Moved to a bigger city for 6 months in a year (March-April-May and August-September-October) and created a web shop to serve its clients all year round.  The other 6 months of the year she is helping with the business of her husband, where more money is made than in the quiet months in her boutique.

Can your store be optimized?  Contact us to discuss this.

Mercedes-Benz pops up in London

This three day dining event sounds incredible:  A drive thru restaurant at the Old Selfridges Hotel where you sit in a Mercedes-Benz A-Class.

“Get your cup holders and plastic forks ready because in three weeks, The Avant/Garde Diaries will bring its curated event series to London with a food- and car-centric extravaganza. The whimsical and charmingly weird British food artists Sam Bompas and Harry Parr, also known as Bompass & Parr, were asked to curate the festivities. The temporary drive-thru restaurant called – drum roll, please – “Mercedes Drive-Thru”! 

When – 14th – 16th September
Where – Old Selfridges Hotel, Edwards Mews, London, W1U 1QZ

 Tickets – Available here from 3rd September

HP Pop-up store in tram stopping place next to the Apple store

HP is screaming for attention on the Leidseplein in Amsterdam. In fornt of the new Apple store they opened a small pop-up store in a tram stopping place.

The Leidseplein in Amsterdam is the battle scene between HP and Apple for the moment.  Last Wednesday HP openend the smalest store in The Netherlands in a tram stopping station.  The shop closed on 14/8.

With the stunt, HP wants to create extra buzz around the Envy 14 laptop and is trying to convince Apple clients to switch to HP.

Zwevende pop-up store

Pop-up stores schieten al enige tijd als paddenstoelen uit de grond, maar ANA en Colette gooien het nu letterlijk over een andere boeg door een op 1500 kilometer hoogte zwevende pop-up store te lanceren.

Jean Marcel Rouf, de manager van de Parijse boetiek Colette, vertelde dat ze in samenwerking met ANA de luxe en exclusiviteit, die herinneren aan de dagen van de jet-setter, naar de lucht wilden terugbrengen. Hij voegde er nog aan toe dat de samenwerking twee van de meest trendy steden in de wereld, Japan en Hongkong, samenbrengt. “Het doel is om de reizigers te verrassen op een manier die ons nog nooit is voorgedaan.”