Amazon popt terug overal op

Vanaf komend weekend tot met Nieuwjaar flasht platform gigant Amazon overal in Europa op met tijdelijke stenen winkels.

In London openen ze van 16 tot 25 november traditioneel hun Black Friday store.   Elke dag triggeren ze er klanten met ‘Deals of the day’ binnen speelgoed, beauty en electronica.

Maar ook elders in Europa openen ze pop-up stores.   Met hun ‘Lofts for Xmas’ komen ze naast London, ook naar Milaan, Parijs, Berlijn, Amsterdam en Madrid om nog meer klanten naar hun site te lokken.

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Hema opent paasei pop-up in Amsterdam

In de 9 straatjes in Amsterdam kan je vanaf 9 maart tot op Pasen terecht in een tijdelijke winkel van Hema.   In de pop-up vindt je enkel paaseitjes.  Met dit initiatief hoopt Hema enerzijds zijn al heel ruime assortiment aan chocolade in de verf te zetten.  Bijkomend worden 3 extra smaken gelanceerd, die meteen de nodige buzz zullen meekrijgen.

eitjes-hema-300x148hemaa

Supermarket Albert Heijn opens Bio pop-up store Amsterdam

Dutch supermarket chain Albert Heijn launched a special pop-up store with bio products only.  Doing so, they want to show the variety of biological products each of their supermarkets offers.  They count more than 1200 bio references and that is something to be proud of.
ah-bio-pop-up-store instore

The Amsterdam store is there to communicatie about the freshness of the AH products and to show shoppers they can buy these healthy references in each AH store across the country.  A strategic communication choice of Albert Heijn which results in lots of media coverage.

Biologische pop-up store albert heijn

Ace & Tate glasses pops in Hotel Droog

Ace & Tate pop-up DroogAce & Tate is a brand of glasses that works directly with the end customer.  They do not make any use of distributors whatsoever and are mainly webretailer.  They even have a try-at-home package that enables customers to order 4 pair of glasses, try them at home and them resent the non fitting ones back to the company free of charge.   In order to raise brand awareness, they just opened a nice pop-up in Amsterdam until the end of August.

Frame Store shows what good design can do

 

Frame Store interior Amsterdam

The frame store amsterdam


The new 
Frame Store,  born of a collaboration between the Foam Photography Museum and the publishers of Dutch interior design magazine Frame, is a six-month-long pop-up in Amsterdam’s Felix Meritis building, a grand, 18th-century historical center for art and culture.  The store is showcasing design objects, fashion, and food that typically fill the magazine’s pages. Definitely the most beautiful store in Amsterdam for the coming months.