Mobiele showroom in een Milanese tram

Trams en Milaan zijn een gekende combinatie.   De Italiaanse designer Cristina Celestino raakte er door geïnspireerd voor haar showroom tijdens de design beurs Salone del Mobile.

Ze transformeerde een tram uit 1928 in een reizend ‘salon’ en bracht zo haar ontwerpen in de picture.  Be inspired!

 

Eastpak launches new retail concept via pop-up in London

The urban lifestyle brand Eastpak launched their pop up concept store #madeforlondon in Shoreditch (London). The store has been tagged as a “future thinking retail and social experience.”

Eastpak

The VP of Eastpak, Massimo Ferrucci commented, “we are so excited to be delivering this new concept pop-up store to London, the real centre of Europe for all things forward-thinking. It offers us the opportunity to tell our brand heritage story in a new and innovative way.”

By focusing the store’s design on digital technology, Eastpak are looking to change their target consumers perception of what Eastpak stands for. This pop up will be used as a test-bed to measure the total consumer experience.

Eastpak

Although the store is primarily focussed on digital experiences, Eastpak are also using local artists to engage the surrounding community. Inside the store a tunnel has been built that will be illustrated by a local artist Richard Fairhead, who will add to this ever evolving artwork for the duration of the store.

Eastpak

Eastpak

Eastpak

Heineken Pop-up City Lounge

the perfect lounge bar in shipping containers

Heineken is set to unveil its inaugural interactive Pop-Up City Lounge during the London Design Festival this September.

Following a huge crowdsourcing campaign, starting in 2013, the beer brand commissioned 20 international designers from all over the world to design the perfect lounge bar inside two shipping containers.

The lounge will debut at Tent London during the 2014 London Design Festival this autumn, before embarking on a worldwide tour.

BMW pop-up lab in Berlin

BMW comes to the people with an exeptional pop-up lab in Berlin.  The BMW Guggenheim Lab is bringing a rich selection of brains and topics to its wall-less temporary home.

The BMW Guggenheim Lab is a mobile laboratory that will travel to nine major cities worldwide over six years. Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the BMW Guggenheim Lab will address issues of contemporary urban life through programs and public discourse. Its goal is the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking solutions for urban life.