Via an interactive game on the store window of the Volvo Pop-up store, visitors were teased to come inside. Doing so, the Volvo temporary showroom was a successful element in the communication strategy of the Swedish car brand. Also interested to set up an interactive store window? Feel free to contact us for more info!
In order to see whether East London would be the right location for a permanent store. Moleskine opened a pop up shop in Unit 3, Old Street Station.The Moleskine store aimed to inspire and engage customers on a number of levels, with interactive tables, art exhibitions and events.
The pop up store went on to become one of Moleskine’s most successful locations. With over 200 people visiting every day and 20% converting. At times it was busier than their flagship store in Covent Garden. The pop up persuaded them it was definitely time for a permanent Moleskine store to open in Old Street.
Scandic To Go is delivering a pop-up hotel room to any location picked by the customer. This to personalize their service.
The service costs SKR 2500 per night and enables guests to experience a truly unique holiday.
It’s probably not the most convenient store to get to, but it is a great marketing experience for Sony.
The luxury brand Louis Vuitton asked to a Hong Kong designer, André Fu, to create a home for the brand to showcase art from LV’s collections, vintage and the latest pieces form the brand’s maison. The apartment, 3,500 sq ft, features a boudoir, a living room, a study and a separate dining room. In the kitchen, a Michelin-starred chef prepares dinners for invite-only guests.
L’appartement is a total emotional experience. With this pop-up LV also wants to introduce itself to the Far East.
‘The best football pub in the world’. Carlsberg opened his pop-up pub near Wembley Stadium, before the England versus San Marino Euro qualifier game.
The Marketing Store identified three challenges associated with pubs and vowed to rectify them – queuing for beer, not being able to view the entertainment from certain areas of the pub and a lack of entertainment itself. From this, the pub has been designed to include a central bar with a consistently-stocked, 360-degree conveyer belt, easy access to Carlsberg either by tap, tray service and garden fridge and a number of gaming options.
Hermés, the French fashion label is launching an online pop-up store after 10 months of developing. In 27 countries, Lamaisondescarres.com will be available as a temporary webshop. People will be able to navigate different rooms and play with the site while searching into the more than 600 products.
For three weeks only, the Converse Ticket taxi’s will drive through Amsterdam. People who have the courage to get into a cab, will experience an exclusive trip to a nightclub or concerthall. Nice communication tool of the international brand and a good idea of how you can boost traffic on your pop-up location.
Until the end of September, you can go shopping in the new Denim & Supply Ralph Lauren Pop-Up store in Utrecht (The Netherlands). On 33 square metro, the brand is showing a selection of the new denim premium collection.
They have chosen this specific premises, because of the very authentic look & feel, which suits perfectly with the style of the new collection. Denim & Supply is inspired on the Brooklyn NY art collectives and the authentic and relaxed atmosphere on many music festivals.