Until the end of September, you can go shopping in the new Denim & Supply Ralph Lauren Pop-Up store in Utrecht (The Netherlands). On 33 square metro, the brand is showing a selection of the new denim premium collection.
They have chosen this specific premises, because of the very authentic look & feel, which suits perfectly with the style of the new collection. Denim & Supply is inspired on the Brooklyn NY art collectives and the authentic and relaxed atmosphere on many music festivals.
From September until January, Harrods is welcoming 5 of Italy’s best restaurants. They each get one month to impress shoppers and visitors. Doing so, they create a nice extra experience in their store.
Porsche opened a pop-up store in New York: The Sound of Porsche. The inside is a music store, with bins of vinyl and listening stations. It allows Porsche to connect with new people in new ways. By choosing a ‘record’ in the store, people can learn and experience Porsche through telling videos.
Whit this pop-up, Porsche want to teach a younger and different group about Porsche. It is not about selling, but to make fans and future buyers. For some people, a dealer showroom can be intimidating. A pop-up is easier to enter.
The pop-up also presents the Porsche Design watches and sunglasses.
Open Sept. 16 through Oct. 5, from 10 a.m. to 6 p.m.
For the third consecutive year, the luxury Swish watch brand Hublot, is setting up a pop-up store in Singapore, during the Formule 1 grand prix. The pop-up Hublot Nation will launch a new product, the Classic Fusion Tourbillon Firmament.
Open 16-22 September, 10 am – 9 pm
Fashion is hot again in London. From mid August until mid September London is the place to be for many fashion designers. Therefor, Louis Vuitton opened a pop-up in the trendy Dover Street Markets. Until 14 Sept, items from the winter collection will be featured.
In the old days, the rich people of Ghent went to their second stay in the environments of Ghent. So does Volta this month. The restaurant is opening a temporary pop-up restaurant in Zomergem, located in a corn field. The chef cook will prepare various dishes with corn of course. A unique experience and location. Until Septembre 3, reservation via Volta
A new pop-up opened in Antwerp: Mr. Hinderickx Ginotheek. The concept is based on a pharmacist but only sells gins. Earlier an effective medicine. The Ginotheek will host a party dj every 3 weeks, when the bar/pharmacie is on duty.
An 2 months during pop-up shop will showcase BMW newest models. The shop also features a BMW Discovery Bar, which gives visitors the chance to personalize a car via the Virtual Product Presenter app.
The BMW franchise manager Sandy Edward, sees pop-up retail as a new and modern retail concept. It enables BMW to reach new customers that might not necessarily visit a BMW dealership. We couldn’t agree more!
Until 13the July, commuters in London can stop by at the Wall’s ice cream pop-up store in Victoria station London. And if your train has more than one hour of delay, you will get a 50% discount. Nice communication strategy via a pop-up shop.
The REC.09 is a crossroads of fashion, urban heritage recovery and creativity. Numerous brands (a.0. Desigualnd), occupied the old rec neighborhood of Igualada (Spain).
In addition to shopping, during the three days of the event, the REC hosted parallel cultural events such as concerts, exhibitions and conferences.