Denim & Supply Ralph Lauren pop-up store

Denim-Supply pop-up store

Until the end of September, you can go shopping  in the new Denim & Supply Ralph Lauren Pop-Up store in Utrecht (The Netherlands).   On 33 square metro, the brand is showing a selection of the new denim premium collection.

They have chosen this specific premises, because of the very authentic look & feel, which suits perfectly with the style of the new collection.  Denim & Supply is inspired on the Brooklyn NY art collectives  and the authentic and relaxed atmosphere on many music festivals.

The Porsche pop-up store

Porsche opened a pop-up store in New York: The Sound of Porsche. The inside is a music store, with bins of vinyl and listening stations. It allows Porsche to connect with new people in new ways. By choosing a ‘record’ in the store, people can learn and experience Porsche through telling videos.

Whit this pop-up, Porsche want to teach a younger and different group about Porsche. It is not about selling, but to make fans and future buyers.  For some people, a dealer showroom can be intimidating. A pop-up is easier to enter.

The pop-up also presents the Porsche Design watches and sunglasses.

Open Sept. 16 through Oct. 5, from 10 a.m. to 6 p.m.

Schermafbeelding 2014-09-16 om 08.31.25

Gin pop-up in Antwerp

Mr Henderickx gin bar pop-up noemde mijn pop-up restaurant

A new pop-up opened in Antwerp: Mr. Hinderickx Ginotheek.  The concept is based on a pharmacist but only sells gins.  Earlier an effective medicine.  The Ginotheek will host a party dj every 3 weeks, when the bar/pharmacie is on duty.

BMW pop-up store in Glasgow

BMW pop-up storeAn  2 months during pop-up shop will showcase BMW newest models.  The shop also features a BMW Discovery Bar, which gives visitors the chance to personalize a car via the Virtual Product Presenter app.
The  BMW franchise manager Sandy Edward, sees pop-up retail as a new and modern retail concept.  It enables BMW to reach new customers that might not necessarily visit a BMW dealership.  We couldn’t agree more!

Desigual experience pop-up store at REC.09

The REC.09 is a crossroads of fashion, urban heritage recovery and creativity.  Numerous brands (a.0. Desigualnd), occupied the old rec neighborhood of Igualada (Spain).

In addition to shopping, during the three days of the event, the REC hosted parallel cultural events such as concerts, exhibitions and conferences.