Denim & Supply Ralph Lauren pop-up store

Denim-Supply pop-up store

Until the end of September, you can go shopping  in the new Denim & Supply Ralph Lauren Pop-Up store in Utrecht (The Netherlands).   On 33 square metro, the brand is showing a selection of the new denim premium collection.

They have chosen this specific premises, because of the very authentic look & feel, which suits perfectly with the style of the new collection.  Denim & Supply is inspired on the Brooklyn NY art collectives  and the authentic and relaxed atmosphere on many music festivals.

BMW pop-up store in Glasgow

BMW pop-up storeAn  2 months during pop-up shop will showcase BMW newest models.  The shop also features a BMW Discovery Bar, which gives visitors the chance to personalize a car via the Virtual Product Presenter app.
The  BMW franchise manager Sandy Edward, sees pop-up retail as a new and modern retail concept.  It enables BMW to reach new customers that might not necessarily visit a BMW dealership.  We couldn’t agree more!

Ace & Tate glasses pops in Hotel Droog

Ace & Tate pop-up DroogAce & Tate is a brand of glasses that works directly with the end customer.  They do not make any use of distributors whatsoever and are mainly webretailer.  They even have a try-at-home package that enables customers to order 4 pair of glasses, try them at home and them resent the non fitting ones back to the company free of charge.   In order to raise brand awareness, they just opened a nice pop-up in Amsterdam until the end of August.

Frame Store shows what good design can do


Frame Store interior Amsterdam

The frame store amsterdam

The new 
Frame Store,  born of a collaboration between the Foam Photography Museum and the publishers of Dutch interior design magazine Frame, is a six-month-long pop-up in Amsterdam’s Felix Meritis building, a grand, 18th-century historical center for art and culture.  The store is showcasing design objects, fashion, and food that typically fill the magazine’s pages. Definitely the most beautiful store in Amsterdam for the coming months.