Until the end of September, you can go shopping in the new Denim & Supply Ralph Lauren Pop-Up store in Utrecht (The Netherlands). On 33 square metro, the brand is showing a selection of the new denim premium collection.
They have chosen this specific premises, because of the very authentic look & feel, which suits perfectly with the style of the new collection. Denim & Supply is inspired on the Brooklyn NY art collectives and the authentic and relaxed atmosphere on many music festivals.
An 2 months during pop-up shop will showcase BMW newest models. The shop also features a BMW Discovery Bar, which gives visitors the chance to personalize a car via the Virtual Product Presenter app.
The BMW franchise manager Sandy Edward, sees pop-up retail as a new and modern retail concept. It enables BMW to reach new customers that might not necessarily visit a BMW dealership. We couldn’t agree more!
UK Bicycle brand Quella is popping up in the Old Street underground station in London with its nice bikes. Doing so, the hand build fixed gear bikes are going to the centre of their target audience to raise awareness and sales.
Jeans label Lee is celebrating its 125 birthday. At the Kolenmarkt, nearby the Grote Markt in Brussels, Lee opened a pop-upstore where the Lee Women’s Collection is available until januari 2015. It’s the first of a series op pop-ups throughout Europe.
As from June 25 until the end of August you will be able to visit a Decathlon showroom in Oostend. Not an ordanary Decathlon store, but a showroom with the newest products and lots of events on the nearby beach. You will also be able to test some of their products on the beach.
The frame store amsterdam
The new Frame Store, born of a collaboration between the Foam Photography Museum and the publishers of Dutch interior design magazine Frame, is a six-month-long pop-up in Amsterdam’s Felix Meritis building, a grand, 18th-century historical center for art and culture. The store is showcasing design objects, fashion, and food that typically fill the magazine’s pages. Definitely the most beautiful store in Amsterdam for the coming months.
In de eerste week van september opent M Missoni een pop-up store in Antwerpen.
De winkel wordt geopend in de Schuttershofstraat. Onder andere kleding en accessoires zullen te vinden zijn in de minimalistische winkel.
De winkel blijft open tot eind 2013.
The new San Francisco Converse store is a nice one. Inspired by the street culture, the shop is rather a destination than a shop