Last this summer, Casio G-Shock was on the road, in a pop up trailer shop to support its retail partners. The temporary shopping container featured interactive content, special products and promotions.
The brand uses pop-ups as an integral part of their premium development strategy. A pop up space allows them to tell the full G-Shock brand story in a way that simply isn’t possible in a traditional retail environment. They’ve enjoyed huge success with department store pop ups to date, and the trailer was born out of a desire to support our traditional jewellers in a similar way. They are already looking forward to similar pop-up’s in 2015.
For three weeks only, the Converse Ticket taxi’s will drive through Amsterdam. People who have the courage to get into a cab, will experience an exclusive trip to a nightclub or concerthall. Nice communication tool of the international brand and a good idea of how you can boost traffic on your pop-up location.
Porsche opened a pop-up store in New York: The Sound of Porsche. The inside is a music store, with bins of vinyl and listening stations. It allows Porsche to connect with new people in new ways. By choosing a ‘record’ in the store, people can learn and experience Porsche through telling videos.
Whit this pop-up, Porsche want to teach a younger and different group about Porsche. It is not about selling, but to make fans and future buyers. For some people, a dealer showroom can be intimidating. A pop-up is easier to enter.
The pop-up also presents the Porsche Design watches and sunglasses.
Open Sept. 16 through Oct. 5, from 10 a.m. to 6 p.m.
For the third consecutive year, the luxury Swish watch brand Hublot, is setting up a pop-up store in Singapore, during the Formule 1 grand prix. The pop-up Hublot Nation will launch a new product, the Classic Fusion Tourbillon Firmament.
Open 16-22 September, 10 am – 9 pm
From June until September, Essentiel, the Belgian fashion design label is opening a beach pop-up store to present the new SS14 Beach Collection. The extra shop should attract lots of savy shoppers during the holiday season in Knokke.
Camping visitors of the popular dance festival Tomorrowland will be able to do their shopping in the pop-up stores from Lidl. Supermarket chain Lidl sets up a butcher shop, a bakery and a super market. Group F&S worked out a modular concept for the store than will be easy to set up.
Until 13the July, commuters in London can stop by at the Wall’s ice cream pop-up store in Victoria station London. And if your train has more than one hour of delay, you will get a 50% discount. Nice communication strategy via a pop-up shop.
The REC.09 is a crossroads of fashion, urban heritage recovery and creativity. Numerous brands (a.0. Desigualnd), occupied the old rec neighborhood of Igualada (Spain).
In addition to shopping, during the three days of the event, the REC hosted parallel cultural events such as concerts, exhibitions and conferences.