G-shock uses pop-up as part of their retail strategy

Last this summer, Casio G-Shock was on the road, in a pop up trailer shop to support its retail partners. The temporary shopping container featured interactive content, special products and promotions.

Casio

The brand uses pop-ups as an integral part of their premium development strategy. A pop up space allows them to tell the full G-Shock brand story in a way that simply isn’t possible in a traditional retail environment. They’ve enjoyed huge success with department store pop ups to date, and the trailer was born out of a desire to support our traditional jewellers in a similar way. They are already looking forward to similar pop-up’s in 2015.

The Porsche pop-up store

Porsche opened a pop-up store in New York: The Sound of Porsche. The inside is a music store, with bins of vinyl and listening stations. It allows Porsche to connect with new people in new ways. By choosing a ‘record’ in the store, people can learn and experience Porsche through telling videos.

Whit this pop-up, Porsche want to teach a younger and different group about Porsche. It is not about selling, but to make fans and future buyers.  For some people, a dealer showroom can be intimidating. A pop-up is easier to enter.

The pop-up also presents the Porsche Design watches and sunglasses.

Open Sept. 16 through Oct. 5, from 10 a.m. to 6 p.m.

Schermafbeelding 2014-09-16 om 08.31.25

Heidi Klein opens temporary extra store

Extra store during summer

West Londoners have always had the monopoly on Heidi Klein swimwear with boutiques in Chelsea and Westbourne Grove, but this summer the rest also a new pop-up boutique in Covent Garden.

Until the end of July, you can visit the Heidi Klein summer pop-up on Floral Street and make the most of their complimentary fitting service to help you find the right swimsuit or biking for your figure.

Desigual experience pop-up store at REC.09

The REC.09 is a crossroads of fashion, urban heritage recovery and creativity.  Numerous brands (a.0. Desigualnd), occupied the old rec neighborhood of Igualada (Spain).

In addition to shopping, during the three days of the event, the REC hosted parallel cultural events such as concerts, exhibitions and conferences.

Ace & Tate glasses pops in Hotel Droog

Ace & Tate pop-up DroogAce & Tate is a brand of glasses that works directly with the end customer.  They do not make any use of distributors whatsoever and are mainly webretailer.  They even have a try-at-home package that enables customers to order 4 pair of glasses, try them at home and them resent the non fitting ones back to the company free of charge.   In order to raise brand awareness, they just opened a nice pop-up in Amsterdam until the end of August.