De kracht van pop-up stores

Pop-up stores schieten als paddestoelen uit de grond. Maar hoe maak je er een succes van? Wat zijn de mogelijkheden en waar hou je beter rekening mee? In deze korte presentatie beantwoorden we deze vragen.

<div> <strong> <a href=”https://www.slideshare.net/jduyck/the-power-of-popup-stores-retailupdate-lunch-seminar&#8221; title=”The power of pop-up stores (RetailUpdate Lunch Seminar)” target=”_blank”>The power of pop-up stores (RetailUpdate Lunch Seminar)</a> </strong> from <strong><a href=”http://www.slideshare.net/jduyck&#8221; target=”_blank”>Duyck Jody</a></strong> </div>

Shop design with brown paper bags

Designed by new york-basedarchitect jeremy barbour of tacklebox arhitecture, ‘OWEN‘, a new boutique is about to open in New York.

Approximately 25,000 brown paper bags surface the continuous wall and ceiling plane.
The result is a honeycomb pattern creating a warm atmosphere for shoppers.

Industrial details are found within the store, maintaining an exposed brick wall. racks for clothes are formed with blackened steel hang-bars which have been inset into the concrete floor.

Redefining a Space with Colorful Tape

Brooklyn-based artist Rebecca Ward uses electrical tape with vinyl adhesives to create visually exciting installations. Her site-specific geometric creations work as an extension to its surrounding architecture. The tape artist redefines the space she’s working in with her evenly spaced parallel and interweaving stretches of bright lines that form three-dimensional shapes. Taking her architectural pieces around the world, Ward has shown her installations from a gallery in Texas to a Kate Spade flagship store in Tokyo.

The artist seamlessly incorporates her tape art into each unique space she works in through meticulous calculations. There is always a balance of composition and color in these environments filled with varying depth. Ward’s installations are aesthetically pleasing while adding to and commenting on the architectural design of the area. Many of her pieces force one to interact differently with the space and reexamine the site’s design.